As a professional speaker, one of the first things you learn is to use humour.
In almost every training seminar or course on Presentation Skills, you will hear the use of humour extolled.
The founder of the Toastmasters International organisation, Ralph Smedley, said that "people learn best in moments of enjoyment".

Perhaps this is why Ivan Misner, in his book Seven Second Marketing, talks about making people laugh.

Ivan says, "Making people laugh is one of the fastest ways of breaking down the barriers between strangers and of winning the prospect's good will."

So when planning your 60 second infomercial, make sure it has some humour in it. The best way to do this is in the memory hook.

If you are struggling with this, use your team to help you. Often, other members of your chapter can see things that you can use that have escaped your notice.

Australians and New Zealanders are well known for their love of puns. Use this cultural appreciation of the pun to your advantage.

And if that is still too hard, try reading Ivan's book. There are some real gems there that I know he would not mind you adapting to your own use.

Remember, if you were paying prime time TV rates for this 60 second advertisement, you probably would put a whole lot more time into it- even though it is a "shotgun approach" and you never know who will be listening.

At BNI, what you get is much better and more focussed because your sales team knows exactly who to look for. As long as you tell them in a way that they remember.